In the competitive world of e-commerce, luxury product photography plays a crucial role in capturing customers’ attention and driving sales. Recent Etsy buyer surveys revealed that 90% of online shoppers consider photo quality “extremely important” or “very important” to their purchase decision. And while visuals matter in e-commerce, many businesses still struggle to create compelling …

Whether you sell on Etsy, another platform, or your own website, taking compelling photographs of your products is critical to success. A bad photo could prevent you from making a sale, no matter how amazing and innovative your product is.

Every time I look at this frame—displayed prominently in my office—, it tugs at my heartstrings and brings a tear to my eyes. But it also reminds me of her beautiful soul and the love she had for me and our family. I will be forever grateful to whoever took this picture, and to my sister, who framed it and gave it to me at Christmas a few years ago.

Luxury product and lifestyle photographer Seb Duper takes a look at how entrepreneurs can leverage the power of photography to amplify their brand and drive sales.