Whether you sell on Etsy, another platform, or your own website, taking compelling photographs of your products is critical to success. A bad photo could prevent you from making a sale, no matter how amazing and innovative your product is.

From the nuances of lighting to the intricacies of composition and the meticulous attention to detail, let’s explore key elements that will transform your product photos into powerful tools you can use over and over again to propel your brand to new heights.

Every time I look at this frame—displayed prominently in my office—, it tugs at my heartstrings and brings a tear to my eyes. But it also reminds me of her beautiful soul and the love she had for me and our family. I will be forever grateful to whoever took this picture, and to my sister, who framed it and gave it to me at Christmas a few years ago.

Luxury product and lifestyle photographer Seb Duper takes a look at how entrepreneurs can leverage the power of photography to amplify their brand and drive sales.

Professional photographer Seb Duper offers his top tips to help you figure out which photos you need for your personal brand or business.